Australian wheat could potentially take a bigger slice of the Asian cake and biscuit market in the coming years.
A new wheat variety specifically adapted to tropical and sub-tropical environments is set to offer growers in the non-traditional wheat-growing regions of far-northern Australia a high-yielding, disease-resistant cereal option.
Australia’s wheat quality and proximity to Asian markets are key competitive advantages in the changing global wheat market, where exports from Black Sea ports are already making their way into some of Australia’s key markets including Egypt and Indonesia.
When a chartered Qantas B747-400 jumbo jet takes off from Toowoomba’s privately-built Brisbane West Wellcamp Airport on September 3, it will be taking a lucky group of agricultural producers, processors, exporters, financers and local government representatives on a specially-tailored trip to Hong Kong.
Increasing value by using Australian wheat was the theme of a packed wheat quality technical workshop conducted by the Australian Export Grains Innovation Centre (AEGIC) in Jakarta, Indonesia.
A special tour to Hong Kong in early September will give people involved in Australia’s agricultural industries the opportunity to learn more about the Asian market and connect with potential customers in the region.
Major flour millers in Indonesia and the Philippines have had a chance to gain a better understanding of the quality and suitability of Australian wheat for South East Asian markets at technical workshops with nine major milling companies in Manila, Makassar and Jakarta.
National representative body, GrainGrowers, will work to enhance export opportunities for Australia’s quality grains and improve business relationships with major customers in Vietnam and China over the next fortnight.
While Australian wheat is well regarded in many South East Asian (SEA) markets, greater understanding of texture attributes and targets is needed to increase our share of the market, according to Australian Export Grains Innovation Centre (AEGIC) general manager – research and technical services, Dr Ken Quail.
Australia’s agricultural industries should set their sights on the expanding opportunities for supplying food to Asia where the value of food consumption is forecast to double by 2050.