DataFarming was one of the companies to take part in the Team Australia exhibit at Agritechnica 2025. Pictured are Peta and husband Tim Neale, who co-founded DataFarming. Tim is a committee member and past president of AusAgritech, and Peta is pictured speaking with CQ grower Renee Anderson. Photo: AusAgritech

INTERNATIONAL agricultural machinery trade fair, Agritechnica, is coming to Australia for the first time in 2027.

Organised by DLG (German Agricultural Society) and HFA (Hannover Fairs Australia), the new exhibition will be held July 21-23 at the Melbourne Convention and Exhibition Centre.

The Melbourne event comes in the wake of an Australian delegation hosting its first exhibition at the main Agritechnica event in Germany in 2025.

DLG Markets GmbH managing director Jens Kremer said the Australian launch was the “next strategic step” for the Agritechnica brand.

“Australia is an important and highly innovative agricultural market,” Mr Kremer said.

“By combining the international reach and expertise of Agritechnica with the specific requirements of Australian broadacre farming, we are creating new opportunities for knowledge exchange, innovation and business,.”

Agritechnica Australia represents the next step following FutureAg powered by Agritechnica , launched jointly by DLG and Hannover Fairs Australia in 2024 at the Melbourne Showgrounds, and held in 2025 also.

GoMicro CEO Dr Sivam Krish and Walco Engineering CEO Kurt Walter at the inaugural FutureAg event at the Melbourne Showgrounds held in April 2024.

Held every two years in Hanover, Germany, Agritechnica is the world’s largest agricultural machinery trade fair, attracting more than 2800 exhibitors and over 470,000 visitors from around the world.

As one of the world’s major agricultural markets, Australia offers favourable conditions for the development and adoption of agricultural machinery, automation, digitalisation and agtech.

Large-scale farming operations, strong productivity requirements and challenging climatic conditions drive demand for innovative technologies.

Agritechnica Australia will connect these market needs with the international network and technical expertise of Agritechnica.

Aus grower focus

Free to attend, Agritechnica Australia will combine an international exhibition with a technical program tailored to the needs of Australian growers and agribusiness professionals.

DLG Agritechnica Australia show director Lola Rauch said the focus will be on machinery, precision agriculture, automation and robotics, digital farming, resource efficiency, climate adaptation and innovative production systems.

“Agritechnica Australia connects the specific needs of Australian farming with international technology, know-how and practical expertise,” Ms Rauch said.

“Our strong network across the Australian agricultural sector helps us create a platform closely aligned with the realities of broadacre farming while giving Australian innovation greater international visibility.”

Two main stages will feature Australian and international speakers from farming, research and industry, complemented by a dedicated Tech Demo Stage for practical demonstrations of agtech and digital solutions.

HFA managing director Tim Bostridge said international exhibitors and country pavilions will bring technologies, expertise and new solutions to Australia, while Australian companies will gain greater visibility within the international Agritechnica network.

“By bringing farmers, technology providers, industry organisations and international expertise together in Melbourne, Agritechnica Australia will create a focused platform for exchange, business and collaboration across the agricultural sector.”

The DLG Agrileaders program will bring selected leading farmers, buyers and agribusiness decision-makers from Australia and New Zealand to the event.

Agritechnica Australia is being developed by DLG and HFA together with a network of Australian agricultural organisations, including GrainGrowers Australia, AusAgritech, the Australian Fodder Industry Association and the National Farmers’ Federation.

Source: Agritechnica Australia