It is written by industry specialists, editor Neil Lyon and commodities editor Henry Wells, with daily price updates and market intelligence from Lachstock Consulting (see profiles below).
Grain Central is independently owned and published by experienced rural journalists, Jon Condon and James Nason, who also produce similar online news services for the Australian beef and sheep industries, Beef Central and Sheep Central.
Neil Lyon brings to Grain Central a long track record of experience in agriculture and agricultural media.
Born and raised on a beef cattle property near East Gresford in the lower Hunter Valley of NSW, he graduated from the Tocal Agricultural College at Paterson in 1974.
Shortly afterwards, he returned to work at the college as an instructor and practical skills trainer for the next 11 years.
In 1988 Neil then moved on to a career in agricultural journalism that included 27 years with the Rural Press/Fairfax group of agricultural publications where he held a range of positions from country rep to national writer and editor.
His work in rural journalism has taken him not only around Australia but around the world. Overseas assignments have included visits to the international wheat breeding centres at ICARDA in Syria and CIMMYT in Mexico, and the SIMA international machinery exhibition in France.
In 2006 Neil won the Australian Star Prize for agricultural writing which took him to the International Federation of Agricultural Journalists’ conference in Norway.
Having written thousands of specialist agricultural articles, Neil has a well-honed capacity to communicate with industry leaders, researchers and farmers and a particular talent for condensing often complex agricultural topics into practical stories and reports to suit a wide farming audience.
Henry Wells has been working in agriculture since the 1970s.
Born and raised in South Australia, he spent two years working in its north-east pastoral zone before heading east to obtain his degree in agricultural economics from UNE.
His Melbourne years included stints with AWB’s domestic pricing division, and trading barley, wheat, soymeal and other commodities with Bunge Corporation prior to going into grain broking.
Henry has more than 25 years’ experience as a domestic and export broker of bulk and containerised grains, pulses and oilseeds to destinations including Asia, Europe and the Middle East.
He has also grown summer and winter crops, and worked as an arbitrator on grain industry matters.
Despite being a Darling Downs resident since 1989, Henry maintains strong links with his state of origin, and loves nothing more than taking wife Liz and the kids on trips to the family’s sheep and cattle leasehold in South Australia’s low-rainfall country.
Rod Hibberd has had a diverse 35-year career across the Australian agricultural sector, working both with large corporate entities and smaller more specialised industry service providers.
At different times he has worked in research agronomy, sales and marketing, business management, e-business development and supply chain management.
He holds a degree in Agricultural Science majoring in land resource management from University of Queensland, and a Graduate Diploma in management major in marketing from UCQ, Rockhampton.
Prior to joining Nascon Media and Beef/Sheep Central in August, 2014, he was sales and marketing manager with Grevillia Agriculture, a niche supplier to agriculture supplying a range of specialty products to the cropping and fodder industries.
Earlier in his career he worked as a senior sales executive with agricultural newspaper publishers Fairfax Ltd; Grainco Australia (supply chain management); QBT, a small privately-owned biotechnology company; Crop Care Australasia and Incitec.
Rod’s broad management and operations experience across Australian agriculture and publishing leaves him well-equipped to help your business design and execute a highly-targeted, effective online marketing campaign, through Beef Central and/or Sheep Central.
Lachstock Consulting was founded in 2007 by Lachie Stevens as the wheat market approached deregulation. The evolution of grain marketing, procurement and distribution brought with it a rapid increase in grain price and grain product release. More participants appeared and with more products hitting the market the function of selling and buying grain often became more complex. Lachstock Consulting aimed to take some of the complexity and noise out of the market, bring the focus back to the key drivers of the business and then build goals specific to the farm business and then choose which suite of new products would suit. Often people started with the solution or the product, so bringing it back to the horse first provided greater success and alignment to business objectives. To increase profitability and reduce risk.
For Australian farmers, Lachstock Consulting provides solutions in grain farming, dairy farming, poultry farming, pork farming and livestock farming around price risk management, market risk, brokerage, logistics, quality control and marketing information. For Corporate Agribusiness, Lachstock Consulting provides supply chain, research, market risk, logistics, brokerage, and management consulting services to traders, exporters, government, consumers, transport companies and investment banks. For all customers Lachstock Consulting services are based on objective analysis and real business situations. For more information visit Lachstock Consulting here
Thankyou for your wonderful updates each day. Living where we live makes keeping up with beef news, marketing etc difficult. Beef Central has made a huge difference to our lives.
Catherine Driver, Elkedra Station, Alice Springs
For the record, the comprehensiveness of your daily productions is outstanding, so well done. Other industries must envy the beef industry getting such regular diverse reporting.
This website has become a real “go-to” for beef industry participants and it all comes down to the quality content, compiled by highly skilled and experienced journos. The corporates would rather attract young and inexperienced journos and put them on lower wages than justify a larger investment for a higher quality output. Beef Central is all that and more so congrats Jon and James for identifying that gap in the market, and succeeding as a result.
Amy Lawson, Amy Lawson Communications
(On BC’s new property section): This is a great idea & so helpful to people on the land who need all the help they can get. Congratulations Beef Central.
Many congratulations Beef Central – a job excellently done. One of my “must reads” every day! Sincerely hope you will still be around to celebrate your 10,000th!!!
Congratulations Beef central. Your timely beef news we can access on the go is very much appreciated. Mighty effort!
Ian McCamley, McCamley Cattle Company, Rolleston
I subscribed to Beef Central over 12 months ago, and have found it an important way of getting the correct information on beef cattle. I look forward to reading the daily email each afternoon. Keep up the great work.
Recently I have subscribed to Beef Central and have found it a very good one stop for industry information.
I continue to enjoy Beef Central, you are to be complimented on providing such a great service to our industry.
David Raff, Raff Angus
“A daily delivery of relevant and valuable industry news, delivered electronically and formatted to suit the requirements of a modern industry. I rarely fail to read Beef Central on a daily basis and now find I am constantly using saved editions and articles as a reference resource. Congratulations on a brilliant service to industry.”
Don Heatley, NQ grazier and past chairman, Meat & Livestock Australia
“You guys are doing an amazing job. I’ve been a subscriber from the day it was launched, and I’m always on it. The content is relevant for me, and I enjoy reading many of the articles. There’s a lot of industry newsletters carrying propaganda, but everything you guys do is well researched, timely, and important content for the industry.”
Anthony Puharich, Victor Churchill’s retail butchery and Vic’s Meats wholesale business, Sydney
“There’s a big distraction in lectures every day when the students’ phones go off when the Beef Central email arrives. The lecturers don’t like it, but it’s absolutely worth the risk.”
Lachie Lynch, Muresk Agricultural College student studying agribusiness, from Tara Station, Cloncurry
“Beef Central communicates industry-wide issues efficiently and effectively – not only to paddock to palate subscribers in Australia, but to a worldwide audience. There isn’t much that can be done to stem droughts and flooding rains but quality market intelligence and up-to-date industry news delivered to your inbox daily helps you to take control of the decision-making process, whatever the circumstances.”
Steve Meerwald, Agriculture Connections Australia director and former CEO, Wellard Rural Exports, Perth, WA
“Beef Central has been a truly great innovation for the Australian beef industry. I don’t miss it, and I know it is read extremely widely across all sectors of the industry. While I was involved with industry affairs, it was constantly being quoted-from as a source by high ranking industry, government and regulatory stakeholders. Beef Central inevitably breaks the news that really matters to the industry, and gets the message out swiftly and accurately to stakeholders.”
Greg Brown, immediate past president, Cattle Council of Australia; Meadowbank, Mt Garnet Qld
“In this age where communication and access to knowledge is vital, Beef Central allows us all to keep across the important issues in an unbiased and in-depth manner, on a timely basis. Congratulations Beef Central, and please keep up the great work.”
Richard Rains, chief executive officer, Sanger Australia
“I have been reading Beef Central for some time I find it my primary source of industry information and look forward to its daily content. The email blasts are clear and concise giving snippets into the underlying articles that are easily expanded. Historic articles are easily found on their web site. I read it on my phone, IPad or computer whichever I have at the time. Beef Central is changing the way news is being delivered to the rural community: I think we are seeing the evolution of the future.”
Mark Gubbins, Victorian stud cattle breeder and past president, Angus Australia.
“Congratulations Beef Central on your second birthday. Beef Central has provided an avenue for all people with even a passing interest in the beef industry, to become better-informed on local, national and international industry news. The ability to present news in a timely and accessible format gives people across the country and internationally the opportunity to be more informed. The news is professionally and objectively written by well-respected journalists. May this milestone be one of many.”
Jim Cudmore, past president, Australian Lot Feeders Association
“What a great industry innovation Beef Central has been. To keep abreast of this complex industry, I need to gather my information from multiple sources, but with the advent of smart phones what better way than carrying your news in your pocket, via Beef Central. The website is current, concise, balanced, accurate and accessible. Well done guys.”
Terry Nolan, Qld meat processor and past president, Australian Meat Industry Council