NEW cotton growers will have access to timely information to kick off the 2017/18 season with the launch of a new website, ‘Acres of Opportunity’.
Monsanto and Cotton Seed Distributors (CSD) have collaborated to launch the new online resource hub to simplify the steps in growing cotton and to support new growers.
Acres of Opportunity (www.acresofopportunity.com.au) is a consolidated source of up-to-date information and advice on both irrigated and dryland cotton farming in Australia, aimed at new and future cotton growers.
Monsanto Australia’s marketing lead, Keryn McLean, said the website was developed as a ‘toolbox’ to bring together information and resources from multiple industry sources all in the one, easy to use website.
“We are seeing an increasing number of new cotton growers join the industry every year, and with so much quality technical information available, we felt there was a need to point growers in the right direction and assist them in finding the exact information they are looking for,” she said.
“Acres of Opportunity provides growers with a central, user friendly information platform, and links them to all their information needs through a streamlined user experience.”
Ms McLean said by following the 8 Golden Rules (for dryland cotton) or the 10 Point Plan (for irrigated cotton), growing cotton had never been easier.
New growers can connect with experts in their region, and find out about upcoming events through the website.
Specific dryland and irrigated crop management guides have also been developed to support first time cotton growers and to complement the online resources.
CSD’s marketing, extension and development lead, James Quinn, said the collaboration recognised the continuing growth within the cotton industry into new irrigated and dryland areas, as well as grower conversion from alternate summer crops to cotton, in established areas.
“Monsanto and CSD share a common vision in supporting new growers within the cotton industry, and with our strong relationship and history of working closely to bring new technologies and innovations to market, it made sense to continue to partner in this space,” he said.
“The response from cotton growers and industry at the Cotton Collective was really positive. We’re looking forward to developing and evolving the website, as we continue to support new growers to assist them with a positive experience with cotton.”