Farmers embrace data sharing

Grain Central, October 26, 2016

AUSTRALIAN farmers see value in sharing production results with their peers, with new research suggesting a desire to support the advancement of the industry outweighs concerns about competition.

The majority of farmers see value in data sharing and actively share their own production data.

The majority of farmers see value in data sharing and actively share their own production data.

The research, part of Commonwealth Bank’s bi-annual Agri Insights survey, also shows the farming investment outlook is picking up at the national level, on the back of solid seasonal results across much of the country.

The survey finds 76 per cent of Australian farmers think data sharing is valuable for themselves and the broader sector, and 58pc of farmers actively share their own production data.

Co-operative approach

Commonwealth Bank acting executive general manager for regional and agribusiness banking, Tim Harvey, said the survey results reflected a collegial approach in the industry, with farmers generally eager to support each other.

“It’s a real sign of the way Australian farmers view themselves less as competitors with their neighbours and more as part of an Australian agribusiness ecosystem that is working to stay competitive on a global scale,” he said.

“Farmers have a strong history of supporting each other and although technology may change, the principles of collaboration and co-operation endure in the digital age.

“The range of digital tools and insights our industry now has access to makes it easier to aggregate data which helps farmers across regions or commodity sectors learn from each other, benchmark their own results and identify emerging trends around variety selection, marketing choices and other farm management practices.”

Opportunity to benchmark

Of those farmers who say data sharing is valuable, 49pc say it facilitates learning from other farmers, 26pc see it as an opportunity to benchmark operations and 17pc recognise the industry-wide benefits of reciprocation.

According to the survey, younger farmers are especially excited about digital technology, with 81pc of those in the 18-44 age group believing it adds value.

“There’s a real sense of anticipation in the industry about where digital technology can take farming and how it can help build connections across the supply chain. The feeling is that we’re starting to see some of the technology we’ve been hearing about deliver on its promise,” Mr Harvey said.

The survey results come as the national Agri Insights Index, measuring overall investment intentions for the forthcoming 12 months, reaches a near-record high of 10.2 points. This is just 0.1 points below the strongest index result to date, recorded in April 2015.

Positive intentions

Farmers are more likely now than at any time since the Index was launched in 2014 to be planning a boost in investment in fixed infrastructure and plant and equipment.

The results show 25pc of farmers plan to increase their expenditure on plant and equipment in the year ahead and 36pc plan to spend more on fixed infrastructure.

Horticulture producers are especially positive, with a record number saying they will increase the scale of their operations in the year ahead (19pc saying they will scale up, compared with 8pc this time last year).

Meanwhile, 18pc of cotton growers, 14pc of both lamb and beef producers, and 10pc of summer grain growers say they will scale up their operations in the same period.

Investment intentions are also positive for almost all other sectors, and intentions have strengthened among cotton, lamb, beef, summer grain and wool producers.

“The strong national results are driven largely by good prices and seasonal conditions for producers in NSW, South Australia and Queensland. We are seeing particular improvements in intentions around summer grain and cotton. It’s encouraging to see fairly positive investment intentions across the board,” Mr Harvey said.

Source: Commonwealth Bank


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