Agribusiness

Horwood Bagshaw tillage equipment absorbed into CNH

Grain Central, May 28, 2018

CNH Industrial, the manufacturer and distributor of specialist seeding equipment brand Flexi-Coil, has integrated the Australian agricultural equipment manufacturer, Horwood Bagshaw, into its portfolio.

Horwood Bagshaw managing director, Peter Sweeney, and CNH Industrial Australia and New Zealand executive managing director, Michele Lombardi.

CNH Industrial Australia and New Zealand executive managing director, Michele Lombardi, said the integration of the brand added depth to the company’s tillage and seeding equipment offering across Australia in a multitude of application requirements.

“Horwood Bagshaw is a highly regarded brand that has been producing application-based products since 1838. We are excited to round out our seeding and tillage range with Horwood Bagshaw’s scaribar, air seeder, and grader scraper products, all designed and built specifically for Australian conditions,” Mr Lombardi said.

Horwood Bagshaw products will continue to be manufactured in Mannum, South Australia.

The support provided by CNH Industrial, as part of the integration, will include extensive marketing assistance, product development, operational flexibility and many enhanced customer benefits through the company’s expansive dealer network and CNH Industrial Capital retail financing facilities.

Flexi-Coil brand leader Steve Mulder said the move was positive news for both brands, as well as current and future customers.

“We look forward to expanding the national footprint of this excellent brand, in addition to maintaining the full product line and dealer network,” Mr Mulder said.

“Existing customers will continue to enjoy the high level of after sales support they are used to, including existing warranty and parts support. We also look forward to introducing new customers to the brand.”

“As always, our focus is on helping customers achieve the best results from their operations.”

Background:

CNH Industrial is a company with a wide range of products and brands, including Case IH, New Holland Agriculture and Steyr tractors and agricultural machinery.

Flexi-Coil is the dedicated tillage and seeding brand and has been part of CNH Industrial since 1999. Flexi-Coil products, including air carts, air drills, precision cultivators and precision hoe drills. They are manufactured at CNH Industrial Saskatoon plant which is one of the largest tillage and seeding manufacturing facilities in North America.

Horwood Bagshaw produced its first winnowing machine in 1838 and has gone on to win a reputation for ingenious designs and practical engineering to meet the needs of Australian farmers. Its range includes scaribars, air seeders with a liquid option and heavy-duty scrapers for land forming in irrigated operations.

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Tractor sales continue to power ahead

AGRICULTURAL tractor sales in April recorded another solid improvement, setting the scene for another record year, according to the latest report from the Tractor and Machinery Association (TMA).

Overall tractor sales were up 5 per cent in the month of April and now sit 8pc ahead on a year-to-date basis.

The TMA said the reasons for the lift range from a synchronisation in the refinancing cycle occurring to the positive impact of rain in some regions.

Despite all of this, the industry remains cautiously optimistic as the general appetite for new deals appears to be steadying.

The 75kW-150kW (100-200hp) range is behind this lift, up 31pc on last month and now 29pc ahead on the year-to-date.

The under 30kW (40hp) segment was up a further 4pc and now sits in line with last year.

The 30kW-75kW (40-100ho) segment was steady in the month and continues to perform strongly, up 6pc this year.

Whilst the 75kW-150kW (100-200hp) segment is flying, the larger range above 150kW (200hp) dropped back 12pc in April and now trails last year by 4pc.

The TMA said sales of harvesters were still yet to get going (55 units against 37 units last year). However, dealers were generally predicting a slower year this year as the impact of a lower 2017 crop combined with some new models slowly hitting the market were likely to impact.

Baler sales jumped again as the market slowly recovers from what was an “off” year last year.

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Sources: CNH, TMA

 

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