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Aussie wheat taps into Indonesian market

by Grain Central, 14 July 2017

INCREASING value by using Australian wheat was the theme of a packed wheat quality technical workshop conducted by the Australian Export Grains Innovation Centre (AEGIC) in Jakarta, Indonesia.

About 50 Indonesian flour millers, wheat importers, noodle makers and bread manufacturers attended the seminar, which was supported in a united front by the Australian Trade and Investment Commission (Austrade), Wheat Quality Australia (WQA), Chopin Technologies and the Fulwood Grain Company.

The aim of the interactive full-day Wheat Quality Technical Workshop was to communicate to the Indonesian industry how using Australian wheat adds value to their products.

AEGIC’s Dr Ken Quail and Roslyn Jettner presented results of recent research into Indonesian wheat quality preferences, which confirmed that Australian wheat delivers superior noodle colour and colour stability.

WQA’s Tim Dewan spoke about Australian wheat classes, their suitability for different end-products and how to gain maximum value from each class.

Australian grain producer – and Nuffield Scholar – David Fulwood of the Fulwood Grain Company, Cunderdin, WA, gave attendees a taste of the family farm in Australia and showed how growers strive to meet customer requirements.

David Fulwood

Dr Larisa Cato (AEGIC) then communicated the functional benefits of using Australian wheat for Asian-style breads and the work AEGIC is doing to improve Australian wheat for Asian baking.

Mathilde Berra, of grain quality equipment manufacturer Chopin Technologies, presented on benchmarking Australian wheat for Asian noodles.

Attendees also had the opportunity to take part in a hands-on noodle evaluation session for preferred noodle colour and texture.

AEGIC general manager – research and technical services Dr Ken Quail, who chaired the workshop, said the event was the latest in a regular series of technical seminars in key grain export markets.

“This workshop was a fantastic example of the Australian wheat industry working together to engage in a meaningful way with Australia’s largest wheat market,” Dr Quail said.

“Through the presentations by AEGIC, WQA and David Fulwood, we were able to demonstrate Australia’s commitment to maintaining the already-excellent reputation of Australian wheat for noodles.

“Importantly, we were also able to demonstrate that the Australian wheat industry is taking seriously the opportunity to drive wheat quality improvements for the premium baking sector.”

Indonesia is Australia’s largest wheat market, valued at about $1.2 billion annually.

AEGIC, in collaboration with industry partners, regularly conducts in-market research and activities in Asia, including technical workshops and seminars with processors and end-users. The purpose of AEGIC is to increase value in the Australian grains industry.

Source: AEGIC

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