THE parent company of Case IH and New Holland Agriculture, CNH Industrial, is building on its strengths in the precision agriculture sector with the acquisition of Raven Industries, a US-based leader in precision agriculture technology.

CNH Industrial chief executive officer, Scott Wine, said the acquisition built upon a long partnership between the two companies and would further enhance the position of CNH Industrial in the global agriculture equipment market by adding strong innovation capabilities in autonomous and precision agriculture technology.

“This acquisition emphasises our commitment to enhance our precision farming portfolio and aligns with our digital transformation strategy. The combination of Raven’s technologies and CNH Industrial’s strong current and new product portfolio will provide our customers with novel, connected technologies, allowing them to be more productive and efficient,” he said.

“Precision agriculture and autonomy are critical components of our strategy to help our agricultural customers reach the next level of productivity and to unlock the true potential of their operations.

“Raven has been a pioneer in precision agriculture for decades, and their deep product experience, customer driven software expertise and engineering acumen offer a significant boost to our capabilities.”

Source: CNH