Crop Care farm chemicals to be absorbed into Nufarm Australia merger

Grain Central, May 3, 2017

SOME of Australia’s most well-known farm chemical lines will be brought under the one banner when the sales teams from Nufarm Australia and Crop Care merge from August 1, 2017.

Nufarm managing director and CEO, Greg Hunt, said the change was being made in response to customer feedback and a commitment to improve the overall service offering to the Australian market.

“We want to be easy to do business with and believe that a single, focused sales organisation will enable us to better support and partner with our customers to grow their businesses,” he said.

“The Nufarm Australia and Crop Care sales teams have operated independently in the Australian crop protection market since Nufarm acquired the Crop Care business in 2002. The portfolio offerings of both brands today are complementary and can be more efficiently serviced by a single, coordinated sales organisation, which will now operate under the Nufarm Australia banner.”

The rationalisation of the sales organisation follows other important changes made to the business in recent years.

“We have made many improvements throughout the business, including a recent investment of $14 million at our Raymond Road, Victoria production site – one of our three major Australian manufacturing facilities,” he said.

“Investments such as this enable us to reliably and competitively supply our local and international customers with the quality products they need to be successful.”

The existing range of Nufarm and Crop Care products will continue to be available and, from August 1, 2017, products previously sold by Crop Care will be sold by Nufarm Australia. There will be no disruption to customers as these changes are implemented.

Source: Nufarm Australia


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