Merger rebrands Rural Directions as Pinion Advisory

Grain Central July 1, 2020

SOUTH Australian company Rural Directions, Tasmania’s Macquarie Franklin and Victorian firm Sunraysia Environmental have merged to create Pinion Advisory.

Pinion Advisory CEO David Heinjus

The new entity will deliver benchmarking, grain-marketing, agronomy, water and environmental services to farmers across Australia.

Through a partnership with United States food and agriculture advisory firm K.Coe Isom, Pinion Advisory forms the first stage of creating  a global agriculture, water and environmental consulting.

Rural Directions managing director David Heinjus has transitioned into the role of Pinion Advisory chief executive officer.

He said the merger would create new Australian jobs, and would potentially benefit farmers, industry and agribusiness.

“We have a collective team of 65 agribusiness experts and over the coming year we will be recruiting additional team members in Australia,” he said.

With K.Coe Isom, Pinion Advisory is also investing in enhancing services available to its clients.

“We are developing new management systems, products and services to solve common client frustrations like the ease of farm-business benchmarking, precision-agriculture integration, leading and managing people, water management and supply-chain management.

Mr Heinjus said Pinion’s grain-marketing team would be driving new supply-chain efficiencies to benefit suppliers and buyers.

“Through our sustainability team, we will soon be delivering new irrigation-management services to the horticulture, viticulture and dairy industries which better utilise recycled water.”

The merger has been two years in the making, and Mr Heinjus said the four businesses involved are “culturally aligned” and have well-established track records in their industries.

“Our clients are operating global businesses on global terms, so we need to lift our thinking to this level to continue to be of value,” Mr Heinjus said.

Source: Pinion Advisory




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